Description

CustomerGlu is a plug-and-play gamification platform for consumer apps, designed to add in-app journeys such as streaks, challenges, quizzes, leaderboards, and rewards without a developer. The product focuses on helping growth teams improve engagement, retention, conversion, and activation through configurable experiences and templates.

The platform also supports personalization, in-app nudges and entry points, over-the-air updates, reporting, and integrations with tools like Clevertap, Iterable, and Segment.com. It is presented as a fast way to launch experiments in days instead of months, with low-level UI customization to match an app’s brand.

How we innovate

CustomerGlu stands out for combining ready-made gamification templates, low-code or no-code setup, and lightweight UI customisation so growth teams can launch and iterate in-app experiments quickly.

Use Case / Scenario

1. Engagement and retention

Use gamified journeys such as streaks, quizzes, challenges, and games to encourage repeat usage and improve user engagement and retention.

2. Conversion and activation

Create in-app experiences like onboarding challenges, product recommendations, spin-the-wheel rewards, and sales journeys to reduce drop-offs and improve conversions.

3. Personalised in-app experiments

Build targeted experiences with segments and configurable templates, then update campaigns quickly and track results with near-real-time reporting.

Visit Website