Description

HubSpot is a customer platform for marketing, sales, customer service, and CRM software designed to help businesses grow. The homepage also highlights products for content, data management, revenue operations, and a marketplace for connecting apps.

Visible page content emphasizes an agentic platform with Smart CRM, Breeze AI features, and tools for startups, small businesses, and enterprises.

How we innovate

HubSpot’s homepage presents its platform as an agentic customer platform that combines Smart CRM with AI-powered features across marketing, sales, and service, alongside newer tools like AEO for visibility in AI results.

Use Case / Scenario

1. Customer relationship management

Use HubSpot Smart CRM to manage customer data in a flexible CRM system and organize team workflows around a shared customer platform.

2. Marketing, sales, and service operations

Use the platform’s marketing automation, sales software, and customer service tools to generate leads, build pipeline, and support customers at scale.

3. AI-assisted business workflows

Use Breeze AI features and the AI-focused tools shown on the homepage to help with customer queries, sales prospecting, and customer research.

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