Description

PlaybookUX is an all-in-one research platform for recruiting participants, conducting qualitative and quantitative studies, and analyzing results in one place. It also includes a central research repository to help teams stay organized and keep customer insights accessible.

Built-in AI supports multiple stages of the research workflow, including study creation, session analysis, executive summaries, task summaries, and replay summaries.

How we innovate

What stands out is that AI is built into multiple research stages, from generating scripts and screeners to analyzing sessions, surfacing themes, and creating summaries and reports.

Use Case / Scenario

1. Recruit Participants

Use PlaybookUX to recruit from a large panel of vetted consumers and professionals, or bring in your own participants with filtering and screener questions.

2. Conduct and Analyze Studies

Run unmoderated and moderated research methods such as interviews, surveys, card sorting, tree testing, and first-click testing, then review findings with built-in analysis tools.

3. Organize and Share Insights

Store research in a central repository, collaborate with teammates, and generate AI summaries and executive reports to share key themes and recommendations.

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