Description

Roundabout is a micro influencer marketing platform for brands and agencies to find, activate, and manage creators across 100+ niches. It supports campaign planning, execution, and tracking with a focus on transparent data, flexible pricing, and validated creator insights.

The platform highlights end-to-end workflow support for choosing creators, setting campaign pricing, sharing briefs, and monitoring performance, with options for advertising, IGC, and UGC use cases.

How we innovate

Roundabout stands out for combining micro influencer discovery, all-inclusive campaign pricing, and transparent creator validation in a single self-service platform.

Use Case / Scenario

1. Creator Discovery

Search for influencers and save creators using niche and geography-focused data, with verified insights and validation to help identify suitable campaign partners.

2. Campaign Planning and Briefing

Set campaign prices, define content needs, and share guidelines with creators using templates or custom briefs for a structured planning process.

3. Activation and Tracking

Activate creators and follow campaign progress with tracking tools designed to support content production, publishing, and performance review.

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