Description

Spectacle is a marketing attribution platform for SaaS teams that connects marketing and ad spend to CRM pipeline and revenue. It helps you understand which keywords, campaigns, and ads are driving LTV, so you can report impact in revenue terms rather than vanity metrics.

The product is designed for B2B sales, product-led growth, and long-funnel B2C motions, with features for company-level journeys, anonymous visitor reveal, and audience sync to ad networks.

How we innovate

Spectacle stands out by tying attribution to revenue and LTV, with company-level journey stitching and audience syncs built for SaaS sales motions instead of just lead tracking.

Use Case / Scenario

1. Revenue-focused attribution

Use Spectacle to connect marketing activity to CRM pipeline and closed revenue, so you can see which channels, keywords, and campaigns are actually influencing deal value.

2. Company and journey visibility

Track full company journeys across touchpoints, reveal anonymous website visitors at the company level, and understand how prospects move from first engagement to closed deal.

3. Audience and channel optimization

Sync high-intent visitors and audience segments back to ad networks, then use LTV-focused reporting to scale the campaigns that bring in higher-value customers.

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